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篇名
Determinants of the Box Office Performance of Motion Picture in China - Indication for Chinese Motion Picture Market by Adapting Determinants of the Box Office (Part I)
作者 K.H. Wen (K.H. Wen)C.Q. Yang (C.Q. Yang)
中文摘要
This paper aims to examine the determinants of box office revenue in Chinese motion picture industry. The testing sample consists of 60 films released during 2005-2010. By using regression method to examine those relevant factors of the box office revenue, there came out results with three primary predictors - the promotion cost, ticket price and the copies that play significant roles while concerning profitable investment for investors as well as producers in the motion picture industries. The paper is divided into two parts; part 1 explains current situations and researches on the determinants of box office revenue worldwide; part 2 uses regression method to demonstrate the significant influence of box office revenue to Chinese motion picture industry.
起訖頁 25-33
關鍵詞 Box OfficePredicting ModelInfluencing DeterminantsFinancial Success.
刊名 Journal of Science and Innovation  
期數 201107 (1:3期)
出版單位 臺灣知識創新學會
該期刊-上一篇 Experimental Research on Two-stroke and Four-stroke Gasoline Engine with Alcohol Fuel
 

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